Haley Gorman is the Creative Director for White Oak Holdings with 9+ years experience in complex graphic design applications.
Most recently the Graphic Designer and Production Artist at event marketing agency Kicking Cow Promotions, Haley managed the production of graphics from inbound artwork and was responsible for creating detailed vendor specs, design layouts, and 3D renderings of experiential marketing opportunities. These responsibilities encompassed everything from preparing and transferring artwork to fabricators, assuring submission guidelines were abided, and providing thorough quality checks through all processes. Aside from production, Haley designed all creative for brand-specific events and elements from concept through completion. Her and her team collaborated in concept development where she was responsible for creating realistic 3D renderings for potential new business proposals.
Haley has also worked previously at Optimist International as the Graphics Coordinator where she was the design lead to facilitate graphic requirements for all enterprise members and staff. She designed marketing collateral and promotional materials e.g. logos, business cards, brochures, booklets, newsletters, magazines, programs, signage, banners, and apparel.
Her other experiences include serving as the Graduate Assistant Graphic Designer at Lindenwood University where she graduated from the Digital and Multimedia Master’s Degree Program. Her responsibilities included creating and modifying marketing and promotional materials for print and web based university applications.
Previous to being at Lindenwood University, Haley was the Graphic Designer for the Southern Illinois University Athletic Department where she was also a student athlete on the softball team. As the designer she was responsible for the creation of various print and web based team imaging including: event logos, schedule cards, posters, banners, and apparel items. Haley earned a Bachelor of Fine Arts (BFA) degree with a focus in Graphic Design and a Minor in Art History.